Copywriting - the best marketing tool

Nowadays, Copywriting is proving like a strong marketing tool which include writing advertisements, direct mails to clients, in fact, any kind of advertising material. Copywriting increases business sell greatly. It works as an interface between small business firm and their potential consumers.

Copywriter simply makes the products or services more visible in front of the customers so that customers notice that particular service or product and buy according to their demands. Thus, Copywriting gives more exposure to business.

I agree with you. Unique content and right use of the words can make a huge difference in sale.

In copyrighting, it does not protect ideas. Instead, it protects only their expression. What is the exact significance why copyrighting is said to be the best marketing tool?

Thank you.