On-page keyword optimization is essential for your SERP.
1 – Use a 2-4 word keyword phrase.
2 – Use keyword phrases that search users would probably use. This is where an SEO expert may come in handy, but with a little imagination and research you should be able to master this. For help, go to Google AdWords Keyword Tool.
3 – Be sure that your domain name doesn’t suggest something contrary to your subject matter. It’s best if your keywords are here, too.
4 – Place your keywords in your title <title>, header <h1> to <h6>, and inner-link (anchor text) <a href> tags.
5 – Your keywords will also get more search engine importance with set in bold or italic type.
6 – Place in meta name description <meta name=”Description” content=”place in here – easy on all caps” />.
7 – Use this keyword phrase 2-3 times minimum in your body content – having a minimum of 250 words, with a ratio of 3% to 5%.
8 – If your website is geographic specific, (even if it’s not) be sure to include your city and state in your title and meta name description tags.
9 – Use different keywords & meta descriptions on each different page.
10 – Use keywords in sub-folders, no caps (just a preference), separated by dashes. Same for image file names.
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