Link Building:
SEO – Inbound links are a large determining factor in rankings.
SMO – Links are a result of success, which means that SEO benefits from good SMO.
On Page Elements:
SEO – Title tags, headers, image title, bold text and use of keywords are all influential on search engine rankings.
SMO – Coding and tags are not so important, while visual attention grabbers make a bigger impact.
Titles:
SEO – The title tag of a page tells the search engines what a page is about and carries a lot of weight in the rankings.
SMO – Titles and headlines are extremely important for grabbing attention and getting users to click-through.
Content Must be Easily Readable…
SEO – By search engine spiders.
SMO – By human readers.
Content:
SEO – Quality content is important in order to rank well.
SMO – Quality content is important in order to hold the readers’ attention and win their approval.
Content Plus:
SEO – Content alone will not produce high rankings. The structure of the site must also be sound.
SMO – While quality content is essential, visual presentation can also make a big difference.
Analysis:
SEO – Analysis is necessary in order to know which changes have made an impact (positive or negative) on the site’s rankings.
SMO – Analysis is necessary to know what types of content draws interest.
Predictability / the Benefit of Experience:
SEO – Experts are able to reproduce success with new sites (although it’s not as easy as it sounds), as the same elements can be applied.
SMO – Those who know the social media audience can recreate success by publishing posts and headlines specifically for this purpose.
Success Breeds More Success:
SEO – Trusted domains will have a positive effect on all pages, including new pages.
SMO – Power profiles on sites like Digg can keep traffic flowing with new submissions.
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