Marketing is an essential part of any business. It does not matter whether or not you own a sole proprietorship, a limited liability corporation, or a Fortune 500 company. Knowing basic marketing terms can help you reach your potential in any industry.
As with several business terms, there is no single definition that encompasses everything marketing is. It is advertising, public relations, promotion, sales, and more. For the purposes of this article, however, marketing will be defined according to yourDictionary, as "The act or process of buying and selling in a market. The commercial functions involved in transferring goods from producer to consumer."